Laura Ashley, a British fashion, home and lifestyle brand, has announced its collaboration with Gulf Stream Coach, a family-owned manufacturer of travel trailers and motorhomes since 1983. The two companies will unveil the Laura Ashley-inspired Gulf Stream Vintage Cruiser to celebrate the 10th anniversary of the travel trailer in 2025. The partnership marks the first RV collaboration for Laura Ashley. 

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A union of British elegance and American craftsmanship, the collaboration combines the elegance of Laura Ashley’s renowned design aesthetic with Gulf Stream’s retro camper to create a stylish and comfortable travel experience. The Laura Ashley interior package presents the opportunity to have a one-of-a-kind RV with signature prints from the brand’s archives, adding a touch of classic English charm to the camper’s interior.  

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The exterior will feature a signature Laura Ashley plaid from its archives and include Laura Ashley and Gulf Stream logos, while the interiors will feature Laura Ashley textiles, offering a harmonious blend of design style and functionality while hitting the open road. The bedroom and dinette will feature a mix of Laura Ashley’s Wisteria floral print in Newport Blue, a graphic plaid Hyland Check print in Seaspray and touches of Louise Star, a ditsy print in China Blue. The package also includes a Laura Ashley quilt for the queen-sized bed.  

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Introduced in 2015, the Vintage Cruiser brand is a lightweight travel trailer inspired by trailers from the ’50s and ’60s with state-of-the-art features from the 21st century. Its smaller size, lightweight and lower overall profile make it easy to tow and maneuver with a variety of vehicles.  

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“Partnering with Gulf Stream for our first RV collaboration is an exciting opportunity to bring the timeless beauty of Laura Ashley to the world of travel and adventure,” says Carolyn D’Angelo, senior managing director, brand operations, Gordon Brothers, and president, Laura Ashley Global. “We are excited to offer a unique and enchanting travel experience that captures the essence of the Laura Ashley brand.”  

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Gordon Brothers acquired the Laura Ashley brand in 2020 and has been leveraging its expertise to build brand partnerships and drive growth and development for the 71-year-old company.

  

“We are proud to join forces with Laura Ashley to create a camper that exudes sophistication and comfort and celebrates the Vintage Cruiser’s 10th anniversary with a new package that is unique from any other RV on the market,” says Phil Savari, president, chief executive officer, Gulf Stream. “Collaboration combines Gulf Stream’s dedication to quality craftsmanship with Laura Ashley's iconic style, resulting in a truly exceptional travel companion.”   

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